http://micahbaldwin.disqus.com/Succeeding Through FailingenSun, 09 Dec 2007 18:52:30 -0000http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/#comment-1176991<p>I think the hardest thing about getting people to try a new technology app is that people are inundated with tons of other compelling digital signals (blogs, social networks, email, the Stumble button, IM messages, Rock Band). They have short attention spans, apathy, privacy concerns, technophobia, and an already-complicated-enough online existence. If your site doesn't communicate an enticing value proposition at a glance... or if anything is off, such as the 10 items in your list... people will bounce. Some of the best books I've read on how to make better impressions on the Web: Steven Krug's Don't Make Me think! for usability, 22 Immutable Laws of Branding by Trout and Ries for branding, and MarketingSherpa's Landing Page Handbook: How to Increase Conversions (expensive, but probably worth it if your product or business depend on lots of new signups.) </p>Brett BordersSun, 09 Dec 2007 18:52:30 -0000http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/#comment-1176990<p>you honor me. </p>Deb LavoySun, 09 Dec 2007 15:17:18 -0000http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/#comment-1176993<p>nice!! </p>Rafael BarrosSun, 09 Dec 2007 14:33:39 -0000