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The Web 2.0 Miller Lite Battle: Great Utility! Useful Data!

Started by micah · 11 months ago

In the early 80s Miller Lite launched their “Tastes Great/Less Filling” campaign. The concept of people fighting over two very positive aspects of beer caught on, and “Tastes Great/Less Filling” has entered our lexicon.
Miller Lite Ad from 1982 ... Continue reading »

3 comments

  • Stu Andrews

    1 year ago

    Seriously cool post Micah. Been thinking about this, but you have coalesced this idea very nicely.

    My gut feeling says the Hallmark is Utility. The data is always there, in some form. It's our tools to better utilise or form or manipulate that data which, to me, mark the new wave of web development.

    Although, saying that, I think about the fact that smart people throughout the ages are always able to build good utilities for retrieving/manipulating data.

    Taking this into account, the Hallmark of Web 2.0 is both. Twitter and Friendfeed are both Hallmarks.

    Man, too much thinking. Need to clarify more. Cool post Micah.
    reply
  • Gruen

    1 year ago

    Alright-- let's find a new moniker for web technologies. This iterative "Web 3.0" crap has got to go.

    Let's coin a new term or something.
    reply
  • Micah

    1 year ago

    its just easier to use the terminology that is currently being thrown around. Plus its shorter than "Michael Gruen is an Ass point oh."
    reply

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